What I Do · Marketing

Practical digital marketing: Google Ads and search ads, display retargeting, ad performance metrics, SEO and AI search.

Naver Shopping Search Ads Now on Smart Store Product Pages

Naver Shopping Search Ads Now on Smart Store Product Pages

Search AdsAd Performance
What Is Naver AI Briefing? How Content Gets Cited as a Source

What Is Naver AI Briefing? How Content Gets Cited as a Source

AI SearchSEO
SEO URL Structure: Hyphens vs Underscores, Non-ASCII URLs, Parameters

SEO URL Structure: Hyphens vs Underscores, Non-ASCII URLs, Parameters

SEO
How to Exclude Internal Traffic in GA4: Data and Hostname Filters

How to Exclude Internal Traffic in GA4: Data and Hostname Filters

GA4
Gemini Small Business Tools: Brand Style, Business Profile, Korea

Gemini Small Business Tools: Brand Style, Business Profile, Korea

AI AgentsWork Automation
Google Ads Data Strength: Tag Gateway and Enhanced Conversions

Google Ads Data Strength: Tag Gateway and Enhanced Conversions

Google AdsAd PerformanceGTM
How to Turn Off Google Ads Automated Promotions

How to Turn Off Google Ads Automated Promotions

Google AdsSearch AdsAd Performance
Google Ads Channel Prioritization: Search Partners and Display Budgets

Google Ads Channel Prioritization: Search Partners and Display Budgets

Google AdsSearch AdsDisplay Ads
How to Learn SEO: Google Search Central's 2 Official Learning Paths

How to Learn SEO: Google Search Central's 2 Official Learning Paths

SEOSearch Console
Google Ads AI Max Reports: Check AI-Expanded Search Terms and Ads

Google Ads AI Max Reports: Check AI-Expanded Search Terms and Ads

Google AdsSearch AdsAd Performance
Google AI Mode Links Update: 5 Ways Sources Get More Visible

Google AI Mode Links Update: 5 Ways Sources Get More Visible

AI SearchSEOSearch Console
What Is Conversion Modeling? How Google Ads and GA4 Fill Gaps

What Is Conversion Modeling? How Google Ads and GA4 Fill Gaps

GA4Google AdsAd Performance
Display Retargeting Setup: Google Ads Remarketing with GA4

Display Retargeting Setup: Google Ads Remarketing with GA4

Display AdsGoogle AdsGA4
Claude Usage Policy 2026 Update: Fake Reviews, AI Search Rules

Claude Usage Policy 2026 Update: Fake Reviews, AI Search Rules

ClaudeAI BasicsAI Search
Landing Page Optimization: Google Ads Landing Page Experience

Landing Page Optimization: Google Ads Landing Page Experience

Search AdsGoogle AdsAd Performance
Naver Shopping Product Keywords: Names, Tags, and Categories

Naver Shopping Product Keywords: Names, Tags, and Categories

SEOSearch Ads
Google Ads AI Campaign Localization: Translate Search Campaigns

Google Ads AI Campaign Localization: Translate Search Campaigns

Google AdsSearch Ads
Search Console Multimodal Search: See Google Lens Traffic Separately

Search Console Multimodal Search: See Google Lens Traffic Separately

Search ConsoleAI SearchSEO
Google Ads Bidding Strategies: Manual CPC vs Smart Bidding

Google Ads Bidding Strategies: Manual CPC vs Smart Bidding

Google AdsSearch Ads
UTM Parameters and GA4 Default Channel Groups Explained

UTM Parameters and GA4 Default Channel Groups Explained

GA4Ad Performance
SEO Basics: How Google Crawling, Indexing and Ranking Work

SEO Basics: How Google Crawling, Indexing and Ranking Work

SEOSearch Console
CPC, CPM, CTR, ROAS: How to Calculate Core Ad Metrics

CPC, CPM, CTR, ROAS: How to Calculate Core Ad Metrics

Ad PerformanceGoogle AdsSearch Ads
GA4 Conversion Lookback Window Now Set by the Day

GA4 Conversion Lookback Window Now Set by the Day

GA4Ad Performance
GTM Tags, Triggers, and Variables: Google Tag Manager Basics

GTM Tags, Triggers, and Variables: Google Tag Manager Basics

GTMEvent TrackingGA4
AI Overviews and SEO: How Google's AI Search Changes Things

AI Overviews and SEO: How Google's AI Search Changes Things

SEOAI SearchSearch Console
Attribution Models in Google Analytics Explained

Attribution Models in Google Analytics Explained

GA4Ad Performance
Google Ads Scripts: Automate Daily Reports to Sheets and Email

Google Ads Scripts: Automate Daily Reports to Sheets and Email

Google Ads ScriptsGoogle AdsGoogle Sheets
Google Ads Scripts Basics: Entities, Iterators, and Selectors

Google Ads Scripts Basics: Entities, Iterators, and Selectors

Google AdsGoogle Ads ScriptsWork Automation
Naver Shopping Search Ads: Ways to Get Shown for Target Keywords

Naver Shopping Search Ads: Ways to Get Shown for Target Keywords

Search Ads
Search Ad Optimization: A Practical Process and Checklist

Search Ad Optimization: A Practical Process and Checklist

Search AdsAd Performance
Display Ads Explained: How Banner Ads Seem to Read Your Mind

Display Ads Explained: How Banner Ads Seem to Read Your Mind

Display AdsAd Performance